Who’s going where, and when, why and how: You can find information about that in the Canton of Zürich, Department of Mobility’s statistical summary – on paper. We were asked to visualize the treasure trove of data and fascinating findings and bring them into the digital age, including interactive functionality and a fully accessible PDF for people with disabilities. Incidentally, we also designed the rather bold marketing campaign. But that’s not all: The newspaper of record in Switzerland, the venerable NZZ, even wrote a favorable article about our work.
One app for seven different newspapers: That is what CH Media, one of Switzerland’s largest publishers, wanted us to create. Our reply: We’d be happy to, of course. For Android and iPhone, with in-app purchases, support for reader-reporters and a lot of attention to skeuomorphic details – a product of its time. The customers greatly appreciated our effort and the jury of Best of Swiss Apps thought our debut in app development was worth a silver medal.
The FIFA World Football Museum™ called, so we made an app with a kicker. We (invisibly) attached tiny Bluetooth transmitters to various exhibits in the museum and asked visitors to look for and collect them in an app. Collecting all of them would activate a voucher for the Fifa Store. An amazing app with gamification, and one of our favorite projects.
The brief was short and to the point: The FIFA Forward football development program was going to be announced in the lobby of Fifa headquarters. In our app, we digitally reproduced the giant world map installed on a wall there and combined it with geolocalized articles from FIFA Forward – and thus FIFA Planet was born. A simple idea that playfully conveyed information and astonished the public.
Digital storytelling at the highest level, including its commercial exploitation, from apps to TV and the web: FIFA Stories was big. Together with our client, Ellektra conceptualized and designed the project and developed functional prototypes, but for political reasons, it never came to fruition. It’s unfortunate, but who knows what the future will bring. We have the concept ready to go at any time.
Implementing Fifa’s official weekly magazine in digital form was an especially important assignment for us – not many organizations have a global reach, let alone a global fanbase. The project was a huge success in every respect, and even Apple and Google took notice: We were featured in Best New Apps and received marketing support. A project that we’re proud of and that has had a lasting impact on Ellektra.
Neutra is our hobby and playground for developing, applying and testing the newest technologies. You might call it a case study app, and at the same time a really good app for journalism, readers and authors. Unapologetically simple and fast, without opaque algorithms or intrusive ads, while protecting privacy in every way – our way of making the world a little bit better.
TX Group, Switzerland’s largest publisher, set ambitious goals: An app based solely on web technology, including a custom payment system. Of course we were happy to take responsibility for the creative direction, which we still think was highly successful. Technologically, the project was far ahead of its time, and that’s probably why it was only online for a relatively brief period.
The Wochenzeitung is a rare success story among newsweeklies: Since 1981, the cooperatively run newspaper has been reporting on everything left of the mainstream. They’re also progressive when it comes to apps: Natively programmed for iPhone, iPad and Android, and now available virtually unchanged for more than eight years running. Quality work from Ellektra, which readers still appreciate.
And here is another one: The so‑called Gesamtverkehrsmodell des Kantons Zürich is a versatile and complex software for planning and visualizing future traffic development. As Ellektra has extensive expertise in bringing data to life, we were delighted to take on the design of a printed brochure explaining this tool. We even produced an accompanying four-minute video and, of course, an accessible PDF was also included. We quite like the result.