Who's going where, and when, why and how: The Depart­ment for Mo­bil­i­ty of the Can­ton of Zürich knows all about it. We were asked to visu­al­ize the trea­sure trove of data and bring it into the dig­i­tal age in the form of an in­ter­ac­tive web­site. Inci­den­tal­ly, we also de­signed the bold mar­ket­ing cam­paign. And what we are par­tic­u­lar­ly proud of: Switzer­land's news­pa­per of record, the ven­er­a­ble Neue Zürcher Zei­tung, wrote a fa­vor­able ar­ti­cle about it.

One app for sev­en dif­fer­ent news­pa­pers: That is what CH Media, one of Switzer­land's largest pub­lish­ers, wanted us to create. Our reply: We'd be happy to, of course. For An­droid and iPhone, with in-app pur­chas­es, support for read­er-re­porters and a lot of atten­tion to skeuo­mor­phic de­tails – a prod­uct of its time. The cus­tomers greatly ap­pre­ci­a­ted our effort and the jury of Best of Swiss Apps thought our debut in app de­vel­op­ment was worth a silver medal.

The FIFA World Foot­ball Museum™ called, so we made an app with a kick­er. We (in­vis­i­bly) at­tached tiny Blue­tooth trans­mit­ters to var­i­ous ex­hibits in the museum and asked vi­si­tors to look for and col­lect them in an app. Col­lect­ing all of them would ac­ti­vate a vouch­er for the Fifa Store. An amaz­ing app with gami­fi­ca­tion, and one of our fa­vorite pro­jects.

The brief was short and to the point: The FIFA Forward foot­ball de­vel­op­ment pro­gram was going to be an­nounced in the lobby of Fifa head­quar­ters. In our app, we dig­i­tal­ly repro­duced the giant world map in­stalled on a wall there and com­bined it with geo­lo­cal­ized ar­ti­cles from FIFA Forward – and thus FIFA Planet was born. A simple idea that play­ful­ly con­veyed in­for­ma­tion and as­ton­ished the public.

Digital story­telling at the high­est level, in­clud­ing its com­mer­cial ex­ploita­tion, from apps to TV and the web: FIFA Stories was big. To­geth­er with our client, Ellektra con­cep­tu­al­ized and de­signed the pro­ject and de­vel­oped func­tion­al pro­to­types, but for po­lit­i­cal rea­sons, it never came to fruition. It's un­for­tu­nate, but who knows what the fu­ture will bring. We have the con­cept ready to go at any time.

Implementing Fifa's of­fi­cial weekly mag­a­zine in dig­i­tal form was an espe­cial­ly im­por­tant as­sign­ment for us – not many or­ga­ni­za­tions have a glob­al reach, let alone a glob­al fan­base. The pro­ject was a huge suc­cess in ev­ery re­spect, and even Apple and Google took no­tice: We were fea­tured in Best New Apps and re­ceived mar­ket­ing sup­port. A pro­ject that we're par­tic­u­lar­ly proud of and that has had a last­ing im­pact on Ellektra: This is where our team came together.

Neutra is our hobby and play­ground for devel­op­ing, ap­ply­ing and test­ing the newest tech­no­lo­gies. You might call it a case study app, and at the same time a really good app for jour­nal­ism, read­ers and au­thors. Un­apolo­get­i­cal­ly simple and fast, with­out opaque algo­rithms or in­tru­sive ads, while en­sur­ing pri­va­cy in every as­pect – our hum­ble way of mak­ing the world a little bit better.

TX Group, Switzer­land's largest pub­lisher, set am­bi­tious goals: An app based solely on web tech­nol­o­gy, in­clud­ing a custom pay­ment sys­tem. Of course we were happy to take re­spon­si­bil­ity for the cre­ative direc­tion, which we still think was rather suc­cess­ful. Tech­no­log­i­cal­ly, the pro­ject was far ahead of its time, and that's prob­a­bly why it was only on­line for a rela­tively brief period.

The Wochenzeitung is a rare suc­cess story among news­week­lies: Since 1981, the coop­er­a­tively run news­paper has been re­port­ing on every­thing left of the main­stream. They're also pro­gres­sive when it comes to apps: Na­tive­ly pro­grammed for iPhone, iPad and An­droid, and now avail­able vir­tu­al­ly un­changed for al­most nine years run­ning. Qual­i­ty work from Ellektra, which read­ers still appreciate.

Finally, the so-called Gesamt­ver­kehrs­mo­dell des Kan­tons Zürich is a ver­sa­tile and com­plex soft­ware for plan­ning and vi­su­al­iz­ing fu­ture traf­fic de­vel­op­ment. As Ellektra has ex­ten­sive ex­per­tise in bring­ing data to life, we were de­light­ed to take on the de­sign of a prin­ted brochure ex­plain­ing this tool. We even pro­duced an ac­com­pa­ny­ing four-minute video and an ac­ces­si­ble PDF was also in­clud­ed. We quite like the result.